ESPN: can The Worldwide Leader in Sports manage its own decline?

7 December 2017 @11:00 | The Guardian
The sports broadcaster has been buffeted by layoffs, declining revenue and a stormy political climate. Will it adapt to a changed media landscape? In the summer of 1998, ESPN did what successful American sports entities tend to do: it opened a restaurant. Located in Baltimore, the ESPN Zone was less a place to grab a bite than a 35,000-square-foot monument to the broadcast company’s ascendancy – home to a baseball batting cage, a mural of local athletic heroes signing the Declaration of Independence, and a fully functional replica of the set for SportsCenter, its flagship nightly newscast. continue...


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